FOOD SUPPLEMENT COMPLIANCE AND POSITIONING MADE EASY
Ever built a great sales funnel but Meta, Google or TikTok thought otherwise?
Did it leave you clueless on what and how to sell your food supplements?
ALL THESE RULES AND LIMITATIONS! IT’S LIKE A MINEFIELD💣
Don’t worry because with the right information and guidance, you will fly right over.
My company introduced a food supplement based on algae in the Baltic market: Lithuania, Estonia, Latvia and Poland. We needed help with advertising compliance and building a dossier for notifying our products in all the before mentioned countries. Profortis helped us tremendously and saved us a lot of time and money.
Saulius Abrutis, founder, UAB Magnata
The Profortis team played a crucial role in helping us, at Gorillas G.M.B.H., navigate the intricate European supplement laws when we decided to add OTC products to our assortment across Europe. With our company expanding rapidly, we required additional guidance in this category. Working with Profortis, and particularly with Rob, was an outstanding experience. Rob not only provided us with valuable feedback but also took the time to explain the reasoning behind it.
Edorta Gallestoui, Head of Categories, Gorillas GMBH
The Profortis team assisted us in launching our own supplement line in South Korea. We were fortunate to consult Rob before starting production, as one of our ingredients would have been classified as medical. With a few adjustments to our packaging and formula, we were ready to launch in all hypermarkets and 7-Elevens.
Mr. Park, WOOIL T&A
At Medstone we own AND supply pharmacies with medical supplies and OTC health products. Profortis helps us to make sure we can deal with all the regulations regarding food supplements in our advertising and packaging and POS materials. What I like most is that they know how to walk the grey areas and teach us how to use that to our advantage.
Frits Sharif, General Director, Medstone Group
At Frescofarma, we’ve worked with Profortis for quite some time for a several different projects. It always surprises me how they know how to navigate the most difficult supplement products by bending claims to our advantage, sometimes adjusting the formulas so we are not held back by regulations changing every year.
Henk Jan Bakker, commercial director, Frescofarma
Profortis helped us while we were in the process of creating our own supplement brands around CBD and Hangover prevention products. Their extensive knowledge about ingredients and gain of function claims helped us tremendously in the creation process because we included Profortis in the process while we were creating our brands. So we knew immediately what was possible and what was not. Especially the advertising frame they made for us was amazing. But also the help with notifying our products in every single Balkan country was top notch. We won’t launch any other brand without having Profortis on board, that’s for sure!
Tanja Kazic, commercial director, Anik Atik
GET FREE TIPS ON HOW TO FIND THE UNIQUENESS IN YOUR FOOD SUPPLEMENT BRAND AND USE IT TO ENHANCE YOUR CUSTOMERS EXPERIENCE WITH YOUR BRAND
“ALL WE CAN COMMUNICATE WITH ARE BORING PHRASES THAT DON’T SAY ANYTHING. THE LIMITATIONS MAKE IT SO HARD”
This is the reaction I get when asking food supplement brand owners what they think about the current state of branding and advertising of their products. But that’s because they didn’t work with us.
Our team of food supplement geniuses can give your brand the wings needed to fly over this minefield💣.
My name is Rob and I own a couple of brands that went from D2C to being sold by pharmaceutical groups in retail and even grocery delivery services like Gorillas and Getir. These big companies wanted to know exactly what they could or could not say in their advertising and me, as the brand owner, was liable if anything went wrong.
So navigating through very complicated regulatory affairs, needing to know exactly what we’re able to communicate, is what I’ve learned out of first hand experience.
The hardest part is staying true to brand identity, while following the rules as much as possible. But in the end, that’s what makes a food supplement brand unique.
"Preserving that uniqueness at all costs, that is what we do!"
THE CYCLE OF A FOOD SUPPLEMENT BRAND
Building a food supplement brand is a never ending cycle of improvements and adjustments. The sooner you realize this, the faster you can act on the fact that you know why not all supplements are created equal. And why some health product users seem to notice different effects from the, in theory, identical product.
The branding of a product will get eyes on it. The benefits and the association the customer has with the product’s niche will get you the first sale along with it’s health claims.
But eventually it is the formula and the combination of the compliance and production process that will have customers coming back for more. And the sooner you realize that the money for food supplement brands is in the Lifetime Value(LTV), the earlier you’re able to start doing your marketing the right way.
To make it easy: the formula is the combination of raw materials you use in the end product. These raw materials can be graded into safety, purity and potency by lab tests. This then complies with the regulations per set country which will, with proper labeling, open up said countries market. The production is the actual manufacturing of the product and the quality of the facility that does this step will eventually affect all the marketing aspects.
Humidity, hygienist protocols, storage facilities, all of these affect the way your food supplement has a physiological effect in your customers body.
Impressed by our knowledge and would you like to know what we can do for your specific project? Fill out the contact form below and we will contact you shortly after.
Let's Work Together!
Running a food supplements brand can be hard.
But not if you can call us.
Profortis
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5705 CS Helmond
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Company ID: 68863659